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Why This Book Matters:
The Paradox of Choice explains how an overwhelming number of decisions can make us unhappy with our final choice.
The Big Takeaways:
- These days, there are many options to choose from.
- If We are able to choose in every aspect of our lives, from where we shop to who is our electrician.
- More options equals more decisions.
- We are always able to choose. Even after we make our choices, there is always another option.
- When there are an abundance of things to choose from, our chances of making the right decision decrease.
- The way we make decisions is biased because we can only look to our previous experiences as a guide.
- When we are presented with more options, the less likely we will be happy with our decisions.
- Knowing that we had several other choices puts immense pressure on the choice we made.
- We can make ourselves more confident in and happy with our decisions if we give ourselves fewer options.
- If we limit ourselves, we will feel better about the decisions we make.
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