1. Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life (Business, $2.99)

    1. By Rory Sutherland.
    2. 4.6/5 stars with 147 reviews.
    3. Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others.
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