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Why This Book Matters:
Crossing the Chasm explains the gap between the two groups of technology buyers, highlighting the importance of companies crossing that chasm to succeed.
The Big Takeaways:
- There are different motivations behind why people buy technological products.
- If Technology enthusiasts will be the first to buy an unknown product brand new.
- Other types of buyers are no less essential and follow a progression.
- Visionary buyers want technology to play a part in substantial change while pragmatists want changes little by little.
- Each group of buyers is necessary for the success of a product.
- Products must cross from the enthusiasts, to visionaries, to pragmatists, and continue down the line to be successful.
- Tweaking the product after production leads to losses.
- The goal is to focus on a market niche and stay there for a well-developed product that buyers will trust.
- The most challenging aspect of new technology is to gain individual consumer trust over businesses.
- Once the chasm has been crossed, and the product is successful within all groups, the company must continually be improving the product to maintain buyer loyalty.
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